Launch growth systems for game publishers.
AYMI helps studios and publishers turn trailers, Steam pages, creator coverage, platform sales, and launch windows into measurable revenue — from wishlist growth to pre-orders, launch-week sales, DLC, and post-launch retargeting. We do not replace your brand, PR, or community team. We build the performance layer underneath them.
AYMI is a performance and growth marketing agency for game publishers and studios. We build the launch growth system around your title — wishlist and pre-order campaigns, launch-week paid media, creator amplification, trailer and key-art testing, and the measurement layer that ties every beat to revenue.
- Built around the launch window
Trailer, wishlist, pre-order, launch, and DLC as one system.
- The performance layer
We don't replace brand, PR, or community — we measure them.
- Signal over hype
Every launch beat becomes measurable demand.
- 01+1,600%In-game purchases (Epic Games)
- 024Live-service launches shipped
- 03−5xAvg CAC compression vs. day-one CPI
What changes in gaming.
A game launch is not a brand campaign. The window is short, the assets arrive in beats, and the revenue compounds across wishlist, pre-order, launch week, and the long catalog tail. The Method runs the cadence against that arc — every trailer view, store visit, creator clip, and platform sale gets a job in a connected system, not a separate report.
Creative systems bend toward hook testing at launch volume. The same title expresses as a world cut, a mechanic cut, a character cut, a nostalgia cut, and a review-proof cut — across Meta, TikTok, YouTube, and Reddit. The architecture is the deliverable; the variants are the output, and the winners are found before the launch window closes.
Organic surfaces are creator and community programs turned into paid media without losing authenticity. Anchor creators that compound, gameplay clips that recycle into ads, review reactions that get tested and pruned. The work that wins gaming treats the publisher's launch calendar and the marketing system as one operating layer.
Publishers are not short on assets. They are short on connected performance systems.
Most game publishers already have the raw materials: trailers, screenshots, dev diaries, key art, demos, creator coverage, platform promotions, store pages, community updates, and wishlist campaigns. The problem is that each launch beat often gets treated separately.
AYMI connects those moments into one measurable growth system — so every trailer view, creator post, store visit, platform sale, and launch-week click has a job.
- Trailer views become retargeting pools.
- Creator clips become paid creative tests.
- Steam traffic becomes wishlist intelligence.
- Platform sales become segmented remarketing opportunities.
- Launch-week attention becomes post-launch revenue.
- Buyers become audiences for DLC, sequels, bundles, and publisher sales.
- 01Trailer
- 02Wishlist
- 03Pre-order
- 04Launch week
- 05DLC / sale / sequel
Where AYMI plugs in.
AYMI fits best when the publisher already has the fundamentals: a title, a launch calendar, store pages, creative assets, creator momentum, PR beats, and internal teams driving the brand.
We add the performance system around those efforts — the clarity, prioritization, and measurement that decides where the next dollar goes.
- 01
Which audiences should see which trailer?
- 02
Which creative angles are producing wishlist intent?
- 03
Which creator clips should be amplified?
- 04
Which regions are overperforming?
- 05
Which platform audiences deserve more spend?
- 06
Which launch-week visitors should be retargeted after release?
- 07
Which buyers should be carried into the next DLC, sequel, or publisher sale?
The Game Launch Growth Sprint
A focused 30-day engagement designed to help publishers validate the performance system around a specific title, demo, wishlist push, launch window, DLC release, or publisher sale.
This is not a giant agency retainer. It is a focused growth sprint that shows where paid media, creative testing, creator amplification, and measurement can make the launch system sharper.
- Upcoming game launches
- Steam demos and wishlist pushes
- Console pre-order windows
- Publisher sales
- DLC releases
- Franchise reactivations
- Remasters and sequel campaigns
- Funnel audit from trailer to store page to wishlist / pre-order / purchase
- Creative angle map by audience, hook, mechanic, character, world, nostalgia, and proof
- Paid media test plan across Meta, TikTok, YouTube, Reddit, Google, and other relevant channels
- Creator amplification plan for clips, reactions, gameplay, reviews, and community content
- Retargeting architecture for trailer viewers, store visitors, engaged social users, and prior buyers
- Launch dashboard structure for creative, audience, geo, platform, and revenue signals
- 30-day action plan for scale
Performance systems for every stage of the game lifecycle.
- Reveal
- Wishlist
- Pre-Order
- Launch
- Retarget
- DLC / Sale / Sequel
Wishlist & Pre-Order Growth
Campaign strategy around Steam, PlayStation, Xbox, Nintendo, demos, trailers, announcements, and release windows.
Launch-Week Paid Media
Paid campaigns across Meta, TikTok, YouTube, Reddit, Google, and platform-adjacent channels designed around awareness, retargeting, and purchase intent.
Creator Amplification
Turn creator clips, gameplay reactions, reviews, community moments, and influencer assets into paid media without losing authenticity.
Trailer & Key Art Testing
Test hooks, worlds, mechanics, characters, combat, nostalgia, story, review proof, and platform-specific creative before the launch window is gone.
Post-Launch Revenue
DLC, seasonal content, discount windows, publisher sales, franchise bundles, dormant audience reactivation, and sequel audience building.
Measurement Layer
Dashboarding around wishlist growth, store traffic, trailer retention, creative performance, geo performance, audience quality, launch revenue, and retargeting pool growth.
Every launch beat should create measurable demand.
Game marketing creates attention quickly. The question is whether that attention turns into useful signal.
AYMI helps publishers understand which creative angles, audiences, creators, geos, platforms, and launch moments are actually creating intent — then turns those signals into paid media decisions.
- 01Cost per wishlist
- 02Store page conversion signals
- 03Trailer hold rate
- 04Creative angle performance
- 05Creator clip performance
- 06Geo-level demand
- 07Retargeting pool growth
- 08Pre-order efficiency
- 09Launch-week ROAS
- 10DLC / sale remarketing lift
Gaming × AYMI.
Epic Games × AYMI+1,600%
Rebuilding UA + monetization as a single system — moving the meter on in-game purchases, not just installs.
Activision Blizzard × AYMI+400%
A pre-order campaign that prized player quality over raw signups — and lifted pre-orders 400% with CPU cut by two-thirds.
Riot Games × AYMI+800%
A tournament marketing engine that treats the spectator audience as a commercial system, not a hype machine.
Square Enix × AYMI+750%
A digital-first release model for a global IP — pre-sales up, digital downloads up, CAC down.
PlayStation × AYMI+680%
Rebuilding the paid + lifecycle motion across the full launch arc — converting hype into pre-orders, then pre-orders into retention.
Read the argument behind the work.
The pre-order curve is the launch
Day-one cost-per-install is the most expensive lie in gaming. The audiences that fund a live-service title are the ones who arrive at day thirty, not the ones who installed the demo.
- No. 043Performance
Performance creative in the era of zero-cookie attribution
When platform-reported conversions stop matching MMM, the operator response is not to argue with the dashboards. It is to change what creative is being asked to do.
- No. 032Lifecycle
Lifecycle is the most underrated channel in growth
Paid gets the budget, the press, and the dashboard. Lifecycle quietly carries the quarter. The disparity is not a measurement problem. It is a status problem.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Both. We work best with publishers and studios that already have launch assets, store pages, trailers, creator coverage, or active communities — and need a measurable performance layer around them. AYMI fits in as the growth and measurement system, not a replacement for your internal teams.
Yes. The system applies to premium PC and console releases, remasters, sequels, DLC, demos, publisher sales, and franchise reactivation campaigns. The launch arc — trailer to wishlist to pre-order to launch week to catalog tail — is the same shape whether or not the title is live-service.
Yes. We build paid, creator, and retargeting systems around wishlist growth, demo launches, pre-order windows, and launch-week conversion across Steam, PlayStation, Xbox, and Nintendo, measuring cost per wishlist and store-page conversion signal rather than impressions alone.
No. We amplify what those teams create and connect their work to performance measurement, paid media testing, and retargeting systems. AYMI is the performance layer underneath your brand, PR, and community — turning trailers, creator coverage, and launch beats into measurable demand.
Yes. The usual starting point is a focused Game Launch Growth Sprint around one title, one platform beat, or one publisher-sale window — a 30-day engagement to validate the performance system before any larger commitment.
Depending on the title and audience, we run Meta, TikTok, YouTube, Reddit, Google, creator amplification, retargeting, and platform-adjacent growth campaigns — allocated against the audiences and creative angles the launch signal proves are creating intent.
The signals that matter for the specific launch stage: wishlist growth, pre-orders, store traffic, trailer engagement, creative performance, geo-level demand, audience quality, launch-week revenue, and post-launch remarketing opportunities — built into a launch dashboard, not scattered across reports.
Highlights across our gaming engagements include a 1,600% increase in in-game purchases with Epic Games and roughly 5x average CAC compression versus day-one cost-per-install. The through-line is constant: connect every launch beat into one measurable system, then scale the audiences, creative, and channels that pay back.
Launching a title, demo, DLC, or publisher sale?
AYMI builds the performance layer that turns attention into wishlists, pre-orders, sales, and retargetable audiences. Start with one title, one launch beat, or one revenue window.