Growth Intelligence
Turn fragmented data into the decision the business needs to make next.
Growth Intelligence is AYMI's analytics and attribution practice. We rebuild the measurement frame — cohorts, incrementality, attribution — so every other service optimizes against the metric that actually compounds.
- Incrementality over attribution theatre
Holdout-tested lift, not last-click credit.
- Cohorts tied to LTV
The scoreboard finance, product, and marketing share.
- Tool-agnostic instrumentation
GA4, Amplitude, Snowflake, dbt — whatever you run.
- 016–10 wksDiscovery & measurement rebuild
- 02LTV-weightedEvery metric tied to retention
- 03One scoreboardMarketing, product & finance aligned
What sits inside this practice.
The capability surface. Not every engagement uses every line. The combination is engineered to the brief; the discipline is consistent.
- 01Data Strategy & Attribution
- 02Cohort Modeling & LTV Forecasting
- 03Analytics & Insight Engineering
- 04Conversion Rate Optimization
- 05Experience Optimization
- 06Front-End Performance Systems
- 07Performance Operations
- 08Incrementality Testing
The practice that lets the other three run honest.
Growth Intelligence is the analytical foundation underneath every AYMI engagement. We rebuild attribution models with incrementality testing, instrument event surfaces with deterministic IDs, and re-architect cohort definitions until the data tells the same story the customer is telling.
Without it, performance marketing optimizes against the wrong metric, organic growth chases the wrong cohorts, and creative systems can't tell what's working from what looks like it's working.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Growth Intelligence is the practice of turning a brand's fragmented analytics, cohort data, and attribution signals into a single decision-grade view of where growth actually compounds. AYMI rebuilds the measurement frame, re-architects cohort definitions, and instruments the event surfaces that the other three services optimize against.
Data analytics produces dashboards. Growth Intelligence produces decisions. We do not stop at clean reporting; we re-architect the measurement frame so the LTV, retention, and incrementality metrics that compound a business are the metrics the team is actually optimizing against — not the proxy metrics that just look loud.
Yes — the two roles are complementary. Internal data teams build and maintain the pipes. AYMI Growth Intelligence rebuilds the upstream framing: which cohorts matter, which channel attribution actually maps to incremental revenue, and which leading indicators predict the lagging numbers that pay the bills.
A re-architected measurement frame; cohort definitions tied to LTV and retention; an incrementality-tested attribution model; rebuilt event instrumentation with deterministic IDs; and a weekly review cadence the marketing, product, and finance teams can all run against the same scoreboard.
A discovery and rebuild typically runs 6 to 10 weeks, depending on data hygiene at the starting line. The optimization cadence that follows is ongoing — weekly cohort reviews, quarterly rebuilds when the market or the product shifts. The methodology compounds; the engagement evolves.
We are tool-agnostic and platform-flexible. We work in whatever the brand already pays for — GA4, Amplitude, Mixpanel, Snowflake, dbt, Looker, Tableau, custom warehouses. The advantage we bring is the methodology and the architecture; the tools are how we instrument it.
Before scaling spend. Most brands hit a wall when they have product-market fit and the acquisition program is working in isolation but the unit economics don't compound. That is the Growth Intelligence moment — the rebuild that lets the next dollar of spend buy a customer that stays.
Case studies where Growth Intelligence drove the work.
DTC - HealthNutrafol
+320% — Compounding subscription revenue by rebuilding the retention surface, not by spending more on acquisition.
DTC - HealthEight Sleep
+580% — Compounding direct sales by treating creative, channel, and offer as one optimization surface — not three.
B2B - ConsultingBCG Digital Ventures
+320% — Enterprise B2B lead generation built around qualification depth — not lead count.
FinServQuicken
+350% — Premium subscription growth in a category that hates the word “premium” — and a 4.1× LTV gain to show for it.