Privacy Policy

1. Who we are

AYMI is a performance and growth marketing agency with studios in New York and London. This Privacy Policy explains how we collect, use, and protect personal information when you visit aymi.agency (the “Site”) or contact us through our inquiry and lead forms.

For the purposes of UK and EU data protection law, AYMI is the “controller” of the personal information described below. If you have any questions, contact us at studio@aymi.agency.

2. Information we collect

Information you provide: when you submit a contact or lead form, we collect the details you choose to share — typically your name, email address, phone number, company or practice name, role, budget or timeline, and the contents of your message.

Information collected automatically: we use privacy-friendly, cookieless analytics to understand aggregate Site usage (such as pages viewed and approximate region). We do not use advertising cookies or build individual visitor profiles through the Site’s analytics.

3. How we use information

We use the information you provide to respond to your inquiry, scope and deliver our services, communicate with you about engagements, and keep records of our business relationship.

We use aggregate analytics to maintain, secure, and improve the Site. We may also use information as needed to comply with legal obligations or to establish, exercise, or defend legal claims.

4. Legal bases (UK/EU)

Where UK or EU data protection law applies, we rely on the following legal bases: our legitimate interests in responding to inquiries and operating our business; the performance of a contract (or steps taken at your request before entering a contract); your consent, where we ask for it; and compliance with legal obligations.

5. How we share information

We do not sell your personal information. We share it only with service providers who help us operate (for example, hosting, database, email, and analytics providers), and only as needed for them to perform those services on our behalf.

We may also disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of AYMI, our clients, or others.

6. Data retention

We retain personal information for as long as needed to fulfil the purposes described in this policy, to maintain our business records, and to comply with our legal obligations. When information is no longer needed, we delete or anonymize it.

7. International transfers

We operate from the United States and the United Kingdom, and our service providers may process information in other countries. Where we transfer personal information across borders, we take steps to ensure it remains protected in line with applicable law.

8. Your rights

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. UK and EU residents may also lodge a complaint with their local supervisory authority.

To exercise any of these rights, email studio@aymi.agency. We will respond in accordance with applicable law.

9. Cookies and analytics

The Site uses privacy-friendly analytics that do not rely on tracking cookies or cross-site identifiers. Essential cookies may be used only where strictly necessary for the Site to function.

10. Children

The Site is intended for businesses and professional audiences. It is not directed to children, and we do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be reflected on this page.

12. Contact us

Questions about this policy or your personal information can be sent to studio@aymi.agency. AYMI — New York and London.