AYMINO. 042
ENQUIRE
A dark studio boardroom at dusk, framed work on shelves, warm window light.
About · Est. 1999

No layers between you and the people doing the work.

Twenty-five years of compounding craft. Two cities. Eight partners and directors who still ship.

  • 011999Founded · partner-led from day one
  • 02TwoStudios — New York & London
  • 03EightPartners and directors who still ship
Origin

Founded in 1999. Partner-led from day one.

AYMI was founded in 1999 by Michael K and M. Halberg after years together running performance and brand inside larger shops. The premise was a small one and a difficult one: partner-led on every engagement, no senior pitch and junior delivery, no layers between the brief and the people who would answer it.

The studio model that came out of that has held. Eight partners and directors today, two studios in New York and London, and a standing rule: the people in the room at kickoff are the people in the room at quarterly review.

Leadership

Eight partners and directors.

The full leadership roster, in order of tenure. Each person below sits on engagements as a partner or director — not as an account layer.

  • Michael K — Founding Partner, Strategy

    Michael K

    Founding Partner, Strategy

    Founded AYMI in 1999 and has led its strategy practice ever since, sitting with founders and CMOs on the brief that actually moves the business. Writes about the structural side of growth — systems, compounding, and what separates the engagements that hold from the ones that don't.

    Since 1999
  • M. Halberg — Partner, Creative Direction

    M. Halberg

    Partner, Creative Direction

    Co-founded AYMI and leads its creative practice — brand systems, art direction, and content built to perform. Years shaping identity and campaign work across DTC, gaming, and entertainment. Writes about the operator's view of creative, where craft and conversion meet.

    Since 1999
  • April Y. — Partner, Performance & Connections

    April Y.

    Partner, Performance & Connections

    Leads paid media, growth intelligence, and connection planning. Builds the LTV models, MMM rebuilds, and incrementality frameworks that anchor AYMI's measurement work. Writes about the finance literacy gap in marketing.

    Since 2019
  • S. Aubergine — Editorial Director

    S. Aubergine

    Editorial Director

    Lifecycle, CRM, and editorial systems specialist. Built the retention engines at three category-defining DTC brands before joining AYMI. Writes about the channel everyone underweights until it carries the quarter.

    Since 2020
  • L. Voss — Design Director, Identity Systems

    L. Voss

    Design Director, Identity Systems

    Brand and identity systems lead with a fifteen-year track record across entertainment, sports, and B2B. Writes about the false dichotomies that keep CFOs and CMOs from buying each other dinner.

    Since 2021
  • R. Marchetti — Strategy Director

    R. Marchetti

    Strategy Director

    Strategy director with a decade across consumer, sports, and finserv. Sits with founders and CMOs on the brief that actually moves the business.

    Since 2021
  • J. Nakashima — Growth Director, Performance

    J. Nakashima

    Growth Director, Performance

    Growth director focused on full-funnel performance. Operates the daily cadence across paid, organic, and lifecycle so the engagement compounds quarter over quarter.

    Since 2022
  • C. Bellocq — Producer, Studio

    C. Bellocq

    Producer, Studio

    Studio producer. Keeps the cross-discipline craft on schedule and in register — from kickoff brief to delivery, on every engagement.

    Since 2023
Philosophy

What we mean by no layers.

  • Flat operating model

    The partner who scopes the engagement is the partner who delivers it. There is no senior-to-junior handoff between sale and execution.

  • Partner on every engagement

    Every brief, regardless of size, has a named partner sitting on it. The accountable name on the proposal is the accountable name on the work.

  • Studio, not holdco

    We are a studio: small by design, deep by practice. We do not roll up acquisitions, chase footprint, or staff against utilization targets.

Two partners shaking hands across a studio table, warm lamplight, papers nearby.

“The people in the room at kickoff are the people in the room at quarterly review.”

The AYMI standing rule
Locations

Two studios. One studio model.