WAXIGLIEMAIL

marketing is no longer about the products you make, but the stories you tell.

ktrl / alt / del

system operational

making the human experience more accessible

Engineering the architecture of a more human Internet.

We craft work that lives in culture and lingers in memory.
Our campaigns don't just get seen—they get talked about, reposted, rewatched, and never forgotten.

A24 background

A24

MetaGoogleTikTok

320%

Increase in Social Engagement

87%

Higher Audience Retention

4.2x

ROI on Digital Marketing

Case Study Coming Soon
LIONSGATE background

LIONSGATE

MetaGoogleYouTube

1200%

Increase in Trailer Views

45%

Lower Acquisition Cost

3.8x

Franchise Awareness Growth

Case Study Coming Soon
ACTIVISION BLIZZARD background

ACTIVISION BLIZZARD

MetaGoogleTwitch

400%

Increase in Pre-Orders

215%

Growth in Player Acquisition

68%

Lower CPA for New Users

Case Study Coming Soon
EPIC GAMES background

EPIC GAMES

MetaTikTokYouTube

1600%

Increase in In-Game Purchases

520%

Growth in New Player Signups

78%

Improved Retention Rate

Case Study Coming Soon
RIOT background

RIOT

TwitchYouTubeTikTok

800%

Increase in Tournament Views

340%

Growth in Merchandise Sales

5.2x

Social Media Engagement

Case Study Coming Soon
SQUARE ENIX background

SQUARE ENIX

MetaGoogleYouTube

750%

Increase in Pre-Sales

230%

Growth in Digital Downloads

42%

Lower Customer Acquisition Cost

Case Study Coming Soon
PROVEN SKINCARE background

PROVEN SKINCARE

MetaGoogleEmail

480%

Increase in Subscription Revenue

65%

Lower Customer Acquisition Cost

3.7x

Return on Ad Spend

Case Study Coming Soon
NUTRAFOL background

NUTRAFOL

MetaGoogleEmail

320%

Increase in Recurring Revenue

58%

Improved Customer Retention

4.2x

Return on Marketing Investment

Case Study Coming Soon
EIGHTSLEEP background

EIGHTSLEEP

MetaGoogleEmail

580%

Increase in Direct Sales

42%

Lower Cost Per Acquisition

3.9x

Conversion Rate Improvement

Case Study Coming Soon
SUGARBEARHAIR background

SUGARBEARHAIR

MetaTikTokInstagram

1200%

Increase in Social Conversions

380%

Growth in Influencer ROI

75%

Improved Repeat Purchase Rate

Case Study Coming Soon
NBA background

NBA

MetaGoogleYouTube

420%

Increase in Digital Engagement

280%

Growth in Merchandise Sales

3.5x

International Audience Expansion

Case Study Coming Soon
QUICKEN background

QUICKEN

MetaGoogleEmail

350%

Increase in Premium Subscriptions

48%

Lower Customer Acquisition Cost

4.1x

Lifetime Value Improvement

Case Study Coming Soon
JPMORGAN CHASE background

JPMORGAN CHASE

MetaGoogleLinkedIn

280%

Increase in Digital Applications

52%

Lower Cost Per Acquisition

3.2x

Return on Marketing Spend

Case Study Coming Soon
BCG DIGITAL VENTURES background

BCG DIGITAL VENTURES

MetaGoogleLinkedIn

320%

Increase in Qualified Leads

45%

Improved Conversion Rate

4.5x

Return on Ad Spend

Case Study Coming Soon
A24 background

A24

MetaGoogleTikTok

320%

Increase in Social Engagement

87%

Higher Audience Retention

4.2x

ROI on Digital Marketing

Case Study Coming Soon
LIONSGATE background

LIONSGATE

MetaGoogleYouTube

1200%

Increase in Trailer Views

45%

Lower Acquisition Cost

3.8x

Franchise Awareness Growth

Case Study Coming Soon
ACTIVISION BLIZZARD background

ACTIVISION BLIZZARD

MetaGoogleTwitch

400%

Increase in Pre-Orders

215%

Growth in Player Acquisition

68%

Lower CPA for New Users

Case Study Coming Soon
EPIC GAMES background

EPIC GAMES

MetaTikTokYouTube

1600%

Increase in In-Game Purchases

520%

Growth in New Player Signups

78%

Improved Retention Rate

Case Study Coming Soon
RIOT background

RIOT

TwitchYouTubeTikTok

800%

Increase in Tournament Views

340%

Growth in Merchandise Sales

5.2x

Social Media Engagement

Case Study Coming Soon
SQUARE ENIX background

SQUARE ENIX

MetaGoogleYouTube

750%

Increase in Pre-Sales

230%

Growth in Digital Downloads

42%

Lower Customer Acquisition Cost

Case Study Coming Soon
PROVEN SKINCARE background

PROVEN SKINCARE

MetaGoogleEmail

480%

Increase in Subscription Revenue

65%

Lower Customer Acquisition Cost

3.7x

Return on Ad Spend

Case Study Coming Soon
NUTRAFOL background

NUTRAFOL

MetaGoogleEmail

320%

Increase in Recurring Revenue

58%

Improved Customer Retention

4.2x

Return on Marketing Investment

Case Study Coming Soon
EIGHTSLEEP background

EIGHTSLEEP

MetaGoogleEmail

580%

Increase in Direct Sales

42%

Lower Cost Per Acquisition

3.9x

Conversion Rate Improvement

Case Study Coming Soon
SUGARBEARHAIR background

SUGARBEARHAIR

MetaTikTokInstagram

1200%

Increase in Social Conversions

380%

Growth in Influencer ROI

75%

Improved Repeat Purchase Rate

Case Study Coming Soon
NBA background

NBA

MetaGoogleYouTube

420%

Increase in Digital Engagement

280%

Growth in Merchandise Sales

3.5x

International Audience Expansion

Case Study Coming Soon
QUICKEN background

QUICKEN

MetaGoogleEmail

350%

Increase in Premium Subscriptions

48%

Lower Customer Acquisition Cost

4.1x

Lifetime Value Improvement

Case Study Coming Soon
JPMORGAN CHASE background

JPMORGAN CHASE

MetaGoogleLinkedIn

280%

Increase in Digital Applications

52%

Lower Cost Per Acquisition

3.2x

Return on Marketing Spend

Case Study Coming Soon
BCG DIGITAL VENTURES background

BCG DIGITAL VENTURES

MetaGoogleLinkedIn

320%

Increase in Qualified Leads

45%

Improved Conversion Rate

4.5x

Return on Ad Spend

Case Study Coming Soon

For over 25 years, we have partnered with the world’s most ambitious brands—merging digital precision, creative refinement, and global expertise to craft bespoke marketing ecosystems that mirror their vision and ambition.

DIR_FILM
UniversalWarner Bros.Sony PicturesLionsgateA24Paramount20th CenturyNetflix StudioMiramaxSTX Ent.
DIR_STREAMING
NetflixHuluDisney+HBO MaxApple TV+PeacockAmazon PrimeCrunchyroll
DIR_WELLNESS
Proven SkincareNutrafolEight SleepSugarbearhairThera BodyHeadspaceCalmPelotonWhoopOura
DIR_GAMING
Activision BlizzardEpic GamesRiot GamesSquare EnixElectronic ArtsUbisoftValveRockstarBungieSupercell
DIR_HEALTH
Florida BlueOscar HealthJohnson & JohnsonUnitedHealthCVS HealthPfizerAbbottRocheAetnaCigna
DIR_EDUCATION
TreehouseTootsCourseraKhan AcademyMasterclassUdemySkillshareDuolingoBrilliantCodecademy
DIR_VENTURE
BVCYCombinatorTechstars500 StartupsAndreessen HorowitzSequoiaGreylockBenchmarkAccel
DIR_FASHION
NikeSkimsFashionnovaEverlaneUniqloGucciBalenciagaOff-WhiteSupremeZaraLouis VuittonPrada
DIR_ECOMM
AlibabaGet Maine LobsterWe Love EyesPlagmaticBlendersShopifyWarby ParkerGlossierAllbirdsCasper
DIR_FINANCE
QuickenCredit KarmaRocketmoneyExperianJPMorgan ChaseGoldman SachsStripeSquareRobinhoodCoinbase
DIR_MUSIC
Black Eyed PeasElvis CostelloLinkin ParkCarrie UnderwoodFred Again..Deadmau5The WeekndBillie EilishDrakeKendrick Lamar
DIR_SPORTS
PodgseatThe Fan PlaceNBANFLNASCAROlympicsUFCFIFAF1 RacingESPNPGA Tour
DIR_HOSPITALITY
AirbnbBooking.comExpediaUberDoorDashMarriottHiltonRitz-CarltonFour SeasonsGrubhub
DIR_TECH
GoogleAppleMetaMicrosoftAmazonTeslaOpenAINvidiaSalesforceAdobeOraclePalantir
DIR_AUTO
BMWMercedes-BenzPorscheAudiFerrariLamborghiniRivianLucidMcLarenBentley
DIR_MEDIA
Condé NastViceComplexHypebeastThe New York TimesVogueGQWiredThe VergeHighsnobiety
DIR_SPIRITS
Moët HennessyDiageoRémy MartinPatrónDon JulioGrey GooseBelvedereClase Azul
DIR_REAL_ESTATE
ZillowCompassSotheby's Intl.Douglas EllimanColdwell BankerThe AgencyCorcoranRedfin

We Build
Growth
Systems

25+

Years in the Game

200+

Brands Transformed

10B+

Impressions Delivered

19+

Industries Conquered

We architect high-performance marketing systems that evolve with our clients' brands, integrating predictive analytics, omnichannel media, brand storytelling, and UX innovation.

01

Growth Intelligence

We turn fragmented data into actionable insight—engineering the systems that power smarter decisions, higher conversion, and sustained growth.

Data Strategy & Attribution

Analytics & Insight Modeling

Conversion Optimization

Experience Optimization

Front-End Systems

Performance Operations

02

Organic Growth

We engineer compounding visibility—turning content, search, and partnerships into long-term acquisition channels.

Search Engine Optimization

App Store Optimization

Content Systems

Digital PR & Authority Building

Influencer & Partnership Strategy

Organic Social

Lifecycle & Email

03

Performance Marketing

We deploy capital with precision—building scalable acquisition systems across every major platform.

Media Strategy & Allocation

Paid Search & Social

Programmatic & Display

Marketplace Advertising

Streaming & Emerging Channels

04

Creative Systems

We build scalable creative engines—producing assets, experiences, and narratives that drive performance.

Creative Direction

Brand Identity

Content Production

Digital Experience Design

Motion & Visual Design

UI / UX Systems

We don't just run campaigns—we engineer outcomes. Here's a selection of the systems we've built and the results they've delivered.

Gaming

+340% Revenue

Activision Blizzard

Scaled franchise launch across 12 global markets

View Case Study
Entertainment

2.1B Impressions

Lionsgate

Built end-to-end digital ecosystem for theatrical releases

View Case Study
Fashion

+580% ROAS

Fashion Nova

Engineered performance media system from zero to scale

View Case Study
Esports

850M Reach

Riot Games

Activated global esports fanbase through integrated campaigns

View Case Study
Automotive

+210% Engagement

Bentley Motors

Repositioned digital presence for ultra-luxury segment

View Case Study
Streaming

4.2M Signups

Hulu

Drove subscriber acquisition through full-funnel performance

View Case Study

We Operate
Across
Verticals

From entertainment to fintech, gaming to luxury—we bring cross-industry pattern recognition to every engagement, applying what works in one vertical to unlock growth in another.

Entertainment

18 clients

Fashion & Luxury

14 clients

Technology

22 clients

Gaming & Esports

16 clients

Healthcare

9 clients

Finance

11 clients

Automotive

8 clients

Real Estate

7 clients

Turning Vision into Impact with Insight-Driven Strategy, Processes and Flawless Execution

We dive deep into industry trends, consumer behavior, and competitor insights to craft data-driven strategies. By understanding your audience's needs, we position your brand for maximum engagement and impact.

Based on our research findings, we develop a comprehensive strategy tailored to your specific goals. This roadmap outlines the key initiatives, timelines, and resources needed to achieve your objectives.

Our team of designers, developers, and content creators bring your strategy to life with compelling visuals and engaging experiences. We maintain a consistent brand voice across all touchpoints.

We meticulously manage the deployment of your project, ensuring all technical aspects are optimized and every detail is perfect before launch. Our quality assurance process guarantees a flawless user experience.

After launch, we continuously monitor performance metrics and gather user feedback to identify opportunities for improvement. This iterative approach ensures your digital presence evolves and grows with your business.

Performance Snapshot

$0M+

REVENUE GENERATED

0+

CLIENTS SERVED WORLDWIDE

0+

DESIGN AWARDS & RECOGNITIONS

0B+

VIDEO VIEWS

0+

INDUSTRIES DOMINATED

The People
Behind the
Systems

A cross-disciplinary team of strategists, engineers, creatives, and operators—unified by a single obsession: building things that work.

MC

Marcus Cole

Founder & CEO

PS

Priya Sharma

Chief Strategy Officer

DK

David Kim

VP, Performance Media

AR

Alexis Rivera

Creative Director

JE

Jordan Ellis

Head of Data & Analytics

SC

Samantha Chen

VP, Client Services

TB

Tyler Brooks

Director of Engineering

NO

Nina Okafor

Head of Organic Growth

Recognition

ADWEEKFORBESWEBBY AWARDSDIGIDAYCAMPAIGN USTHE DRUMAD AGEFAST COMPANYADWEEKFORBESWEBBY AWARDSDIGIDAYCAMPAIGN USTHE DRUMAD AGEFAST COMPANY

Certified Partners

Google

Premier Partner

Meta

Business Partner

Shopify

Plus Partner

HubSpot

Solutions Partner

Amazon

Ads Verified

Salesforce

Consulting Partner

Impact

Their work doesn't just look good—it performs exceptionally well.

James Peterson

CMO, Horizon Ventures

The team transformed our brand with stunning visuals and innovative designs. Their responsiveness and creativity exceeded our expectations.

Sophia Williams

Marketing Manager, Austrian Air

The innovative approach and fast delivery were exactly what we needed. The team was collaborative and brought our ideas to life beautifully.

Nicolás Sánchez

Content Strategist, Greenbay

The creativity and professionalism were unmatched. Our project was delivered on time and captured exactly what we envisioned.

Emma Lee Robinson

Creative Lead, Bright 5

Working with this team has been transformative for our brand. They understood our vision immediately and executed with precision and creativity.

Deborah Keith

Account Director, Nexus Media

Their strategic approach to our campaign resulted in a 300% increase in engagement. The data-driven insights were invaluable.

Marcus Chen

Digital Director, Vertex Solutions

The attention to detail and commitment to excellence is what sets this agency apart. They're not just vendors, they're partners.

Alicia Rodriguez

Brand Manager, Elevate Retail

Their campaign for our game launch drove record-breaking pre-orders and created unprecedented buzz in the gaming community. The ROI exceeded our projections by 215%.

Michael Reynolds

VP of Marketing, Blizzard Entertainment

They reimagined our digital presence and created a cohesive brand story that resonated with our audience. Our e-commerce conversion rate increased by 78% within three months.

Chase Fisher

Founder & CEO, Blenders Eyewear

The integrated marketing campaign they developed for our AAA title launch was nothing short of brilliant. Player acquisition costs dropped by 42% while engagement metrics soared.

Sarah Johnson

Global Marketing Director, Activision

Their innovative approach to our film marketing strategy completely transformed how we connect with audiences. Ticket pre-sales increased 186% compared to our previous release.

David Martinez

SVP Marketing, Lionsgate

The team's deep understanding of gaming culture and player psychology helped us craft messaging that truly resonated with our core audience. The campaign exceeded all KPIs.

Jennifer Park

Brand Director, Blizzard Entertainment

Showreel

Coming Soon

Thinking
Out Loud

Strategy

Why Most Attribution Models Are Lying to You

The multi-touch attribution gold standard is built on flawed assumptions. Here’s what to do instead.

March 2026Read →
Performance

The Death of the Campaign: Systems Over Sprints

Campaigns end. Systems compound. We break down why the shift matters and how to architect for it.

February 2026Read →
Creative

Scalable Creative Is Not an Oxymoron

How we produce 10x the assets without sacrificing quality—and why your creative team should too.

January 2026Read →

More Insights Coming Soon

Questions
& Answers

Every engagement starts with a diagnostic phase—we audit existing systems, identify growth levers, and build a custom roadmap. From there, we move into execution with clear KPIs and weekly reporting cadences.

Our minimum monthly retainer starts at $25K for integrated engagements. For project-based work, budgets vary depending on scope, but we’re transparent about costs from day one.

Paid channels typically show traction within 30–60 days. Organic and content systems take 90–180 days to compound. We set realistic milestones and report against them weekly.

Absolutely. Many of our clients have internal marketing teams. We integrate as an extension—filling gaps, providing strategic oversight, and scaling execution where needed.

We’ve built systems across 19+ verticals including entertainment, gaming, fashion, technology, automotive, healthcare, and finance. Cross-industry pattern recognition is one of our core advantages.

We build custom measurement frameworks for every client—tying media performance to business outcomes. Attribution modeling, incrementality testing, and real-time dashboards are standard.

We’re platform-agnostic but deeply certified across Google, Meta, Amazon, Shopify, HubSpot, and Salesforce. Our data infrastructure runs on custom-built pipelines tailored to each client.

Onboarding typically takes 2–3 weeks. We run a kickoff session, complete platform audits, set up tracking and reporting, and align on a 90-day sprint plan before going live.

Build
With Us

We're assembling a team of obsessives—people who think in systems, move with urgency, and measure everything. If that's you, let's talk.

View All Positions

Senior Media Strategist

Performance Media·LA / Remote

Creative Director

Creative Systems·LA / NYC

Data Engineer

Intelligence·Remote

Account Lead

Client Services·LA / Remote

Where We Operate

HQ

Los Angeles

PST (UTC-8)

Our home base. Strategy, creative, and operations.

New York

EST (UTC-5)

Media, partnerships, and client services.

London

GMT (UTC+0)

European market expansion and global accounts.

inquiry@ktrlaltdel.com

or schedule a call to discuss your next move

Book a Session

ktrl / alt / del®

We work globally
across all time zones.

Singapore

00:00:00

New York

00:00:00

London

00:00:00

Tokyo

00:00:00

Los Angeles

00:00:00

"
"

We, the unwilling, led by the unknowing, are doing the impossible for the ungrateful. We have done so much, for so long, with so little, we are now qualified to do anything with nothing.

Subscribe

Frameworks, insights, and case studies from 25 years of building growth systems—delivered monthly.

No spam. Unsubscribe anytime.

WhatsappComing SoonXComing SoonLinkedinComing SoonInstagramComing SoonEmail