Performance Marketing
Deploy capital where it converts, measured to the metric that pays the bills.
Performance Marketing is AYMI's paid-acquisition practice — unified spend across paid social, search, programmatic, marketplace, and CTV, optimized weekly against LTV-weighted cohort returns rather than channel-level CPA.
- Spend follows cohort quality
Capital deployed where the right customer lives.
- Measured to LTV, not vanity
Incremental lift, verified through holdout testing.
- Weekly optimize cadence
Prune what doesn't compound, double down on what does.
- 01-68%CAC — Activision Blizzard
- 02-41%CAC — Epic Games
- 03WeeklyCohort review cadence
What sits inside this practice.
The capability surface. Not every engagement uses every line. The combination is engineered to the brief; the discipline is consistent.
- 01Media Strategy & Allocation
- 02Paid Search & Paid Social
- 03Programmatic & Display
- 04Marketplace Advertising
- 05Streaming & Emerging Channels
- 06Conversion API & Server-Side Tracking
- 07Bid Strategy & Automation
- 08Incrementality Measurement
Not channel-by-channel buying. One unified spend surface.
Performance Marketing under The Method is unified spend allocation across paid social, paid search, programmatic, marketplace, and emerging channels — optimized in one weekly review against LTV-weighted cohort returns rather than channel-level CPA.
We pre-instrument every campaign with deterministic event IDs, pre-build the dashboards, and run the weekly Optimize cadence that prunes underperforming cohorts hard and doubles down on the ones that compound.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Performance marketing is paid acquisition optimized to a measurable downstream outcome — not impressions or clicks, but conversion, retention, and LTV. AYMI runs performance marketing as a unified system across paid social, paid search, programmatic, marketplace, and emerging channels, all reviewed against one cohort-level scoreboard each week.
We measure against the metric that pays the bills, not the one that looks loud in a dashboard. That means LTV-weighted ROAS, incremental-conversion lift verified through holdout testing, and cohort-level retention against acquisition cohorts — not click-attributed CPA on the last paid touchpoint.
All major paid surfaces — Meta, TikTok, Google, YouTube, programmatic display, CTV, Reddit, LinkedIn, Amazon, Apple Search Ads, plus emerging platforms when a cohort signal warrants. Channel choice is downstream of cohort fit, not the other way round. We deploy where the right customer actually lives.
Growth Intelligence builds the measurement frame; Performance Marketing optimizes against it. Without Growth Intelligence rebuilding cohort definitions and attribution, performance spend optimizes against proxy metrics and the unit economics quietly degrade as spend scales. The two services are inseparable inside The Method.
Yes, when spend follows cohort quality rather than volume targets. Across recent engagements we have scaled paid budget while cutting CAC by 41% (Epic Games), 42% (Eight Sleep), 65% (Proven Skincare), and 68% (Activision Blizzard) — in each case by concentrating spend on cohorts the measurement frame proved would compound.
Weekly cohort reviews. Spend reallocated against cohorts that compound, pulled hard from cohorts that don't. Creative variants pruned and re-briefed on the same cadence. Monthly LTV-weighted ROAS read against the measurement frame. Quarterly rebuild of the cohort model. Optimize never ends — it just gets sharper.
Often, yes. The common arrangement is AYMI architects the system, runs the Optimize cadence, and partners with the in-house team on execution and platform operations. The methodology is the deliverable; how the day-to-day work is split is a question of capacity and ambition, not capability.
Case studies where Performance Marketing drove the work.
GamingEpic Games
+1,600% — Rebuilding UA + monetization as a single system — moving the meter on in-game purchases, not just installs.
DTC - HealthEight Sleep
+580% — Compounding direct sales by treating creative, channel, and offer as one optimization surface — not three.
GamingActivision Blizzard
+400% — A pre-order campaign that prized player quality over raw signups — and lifted pre-orders 400% with CPU cut by two-thirds.
EntertainmentLionsgate
+1,200% — Turning a franchise theatrical launch into a measurable acquisition program — without losing the tentpole feel.