Lifecycle, CRM, and editorial systems specialist. Built the retention engines at three category-defining DTC brands before joining AYMI. Writes about the channel everyone underweights until it carries the quarter.
- 062JUL · MMXXVIS. Aubergine4 min →
Acquiring patients for dental practices
Most dental practices buy new patients they already had. The cheapest chair to fill is the one a lapsed hygiene patient left — and the retention system beats the ad account almost every time.
- 060JUN · MMXXVIS. Aubergine4 min →
Reviews are an acquisition channel
Most teams file reviews under reputation and forget about them. Run review velocity as a lifecycle program instead, and it becomes one of the cheapest, highest-leverage acquisition channels a business owns.
- 054JUN · MMXXVIS. Aubergine4 min →
Owned audience is the hedge against signal loss
Every year the platforms see a little less and charge a little more for what they still see. The only acquisition asset that appreciates while that happens is the audience you actually own.
- 051JUN · MMXXVIS. Aubergine3 min →
Acquiring clients for psychology practices
Therapy is the most trust-gated purchase in healthcare, made at the most vulnerable moment. The practices that grow treat acquisition as the first act of care — not a campaign.
- 037MAR · MMXXVIS. Aubergine5 min →
Subscription LTV is a creative problem
Most subscription DTC brands diagnose churn as a CRM problem and fix it with email cadence. The leverage actually lives upstream — in the acquisition creative.
- 032FEB · MMXXVIS. Aubergine5 min →
Lifecycle is the most underrated channel in growth
Paid gets the budget, the press, and the dashboard. Lifecycle quietly carries the quarter. The disparity is not a measurement problem. It is a status problem.