Founded AYMI in 1999 and has led its strategy practice ever since, sitting with founders and CMOs on the brief that actually moves the business. Writes about the structural side of growth — systems, compounding, and what separates the engagements that hold from the ones that don't.
- 059JUN · MMXXVIMichael K4 min →
Marketing to the answer engine
A growing share of buyers now get their answer before they ever reach a website. The brands that compound in this environment are the ones the answer engine cites — which is a structural problem, not a content-volume one.
- 055JUN · MMXXVIMichael K4 min →
The quarterly review that changes the plan
Most quarterly business reviews are a performance of having paid attention. The version that compounds ends with budget moved and work killed — and it is a different meeting by design.
- 047MAY · MMXXVIMichael K3 min →
The first hour after a lead
Speed-to-lead is the highest-leverage number most teams never measure. But the answer isn't responding in thirty seconds — it's responding like a person, on time, every time.
- 044MAY · MMXXVIMichael K11 min →
How growth systems compound
Most marketing programs do not compound. They cycle. Here is what changes when you build the engine instead of running the campaign.
- 041MAR · MMXXVIMichael K6 min →
Healthcare growth, regulated by design
Healthcare is not consumer DTC with disclaimers attached. It is its own discipline — multi-stakeholder, long-cycle, and regulated by design rather than by accident.
- 036MAR · MMXXVIMichael K5 min →
365 days is the season
Sports brands spend most of their attention budget on the 200 days the games are on. The audiences that compound — merch revenue, international expansion, off-season viewership — are built in the other 165.
- 033FEB · MMXXVIMichael K6 min →
The case for embedding instead of pitching
The agencies that win the long-term work are the ones that stop performing competence in pitches and start demonstrating it inside the operating cadence.