Founded AYMI and leads its strategy practice, sitting with founders and CMOs on the brief that actually moves the business. Writes about the structural side of growth — systems, compounding, and what separates the engagements that hold from the ones that don't.
- 059JUN · 2026Michael K4 min →
Marketing to the answer engine
A growing share of buyers now get their answer before they ever reach a website. The brands that compound in this environment are the ones the answer engine cites — which is a structural problem, not a content-volume one.
- 055JUN · 2026Michael K4 min →
The quarterly review that changes the plan
Most quarterly business reviews are a performance of having paid attention. The version that compounds ends with budget moved and work killed — and it is a different meeting by design.
- 047MAY · 2026Michael K3 min →
The first hour after a lead
Speed-to-lead is the highest-leverage number most teams never measure. But the answer isn't responding in thirty seconds — it's responding like a person, on time, every time.
- 044MAY · 2026Michael K11 min →
How growth systems compound
Most marketing programs do not compound. They cycle. Here is what changes when you build the engine instead of running the campaign.
- 041MAR · 2026Michael K6 min →
Healthcare growth, regulated by design
Healthcare is not consumer DTC with disclaimers attached. It is its own discipline — multi-stakeholder, long-cycle, and regulated by design rather than by accident.
- 036MAR · 2026Michael K5 min →
365 days is the season
Sports brands spend most of their attention budget on the 200 days the games are on. The audiences that compound — merch revenue, international expansion, off-season viewership — are built in the other 165.
- 033FEB · 2026Michael K6 min →
The case for embedding instead of pitching
The agencies that win the long-term work are the ones that stop performing competence in pitches and start demonstrating it inside the operating cadence.