Founded AYMI in 1999 and has led its strategy practice ever since, sitting with founders and CMOs on the brief that actually moves the business. Writes about the structural side of growth — systems, compounding, and what separates the engagements that hold from the ones that don't.
- 044MAY · MMXXVIMichael K11 min →
How growth systems compound
Most marketing programs do not compound. They cycle. Here is what changes when you build the engine instead of running the campaign.
- 041MAR · MMXXVIMichael K6 min →
Healthcare growth, regulated by design
Healthcare is not consumer DTC with disclaimers attached. It is its own discipline — multi-stakeholder, long-cycle, and regulated by design rather than by accident.
- 036MAR · MMXXVIMichael K5 min →
365 days is the season
Sports brands spend most of their attention budget on the 200 days the games are on. The audiences that compound — merch revenue, international expansion, off-season viewership — are built in the other 165.
- 033FEB · MMXXVIMichael K6 min →
The case for embedding instead of pitching
The agencies that win the long-term work are the ones that stop performing competence in pitches and start demonstrating it inside the operating cadence.