Healthcare growth marketing, regulated by design.
AYMI is the growth and performance marketing partner for regulated healthcare — providers, payers, pharma, and biotech. Healthcare is not consumer DTC with disclaimers attached; it's its own discipline of long cycles, high trust, and audiences that buy with their professional license, not just their wallet. We build the engagement that compounds inside the constraint.
AYMI is a growth and performance marketing agency for regulated healthcare — providers, payers, pharma, and biotech. We build multi-stakeholder growth systems across HCP, patient, and payer audiences, with measurement and creative engineered for the regulatory frame.
- Built for trust
Compliance is the operating system, not an afterthought.
- Multi-stakeholder by design
HCP, patient, and payer modeled as distinct audiences.
- Regulated by design
Creative and measurement engineered for the frame.
- 01+310%Qualified MA leads (Florida Blue)
- 023.4xMulti-stakeholder pipeline (UnitedHealth)
- 03+175%Retail-health bookings (CVS Health)
What changes in healthcare.
Healthcare audiences are multi-stakeholder by structure. The HCP, the patient, and the payer all see different surfaces, sign off on different decisions, and respond to different signal. Performance frameworks built for single-stakeholder DTC funnels misallocate spend the moment they hit a regulated category. The Method runs the cadence against the stakeholder the conversion actually depends on.
Creative systems bend toward editorial-grade clinical content. Trust-led brand work. Modular architectures that let the brand ship HCP-facing, patient-facing, and payer-facing variants from a single visual system without the regulated copy slipping out of register.
Organic surfaces are KOL programs, peer-reviewed content syndication, and condition-specific community work. The work that wins healthcare is the work that respects the regulatory frame as the operating environment — not the obstacle.
Healthcare brands are not short on audiences. They are short on one multi-stakeholder system.
Healthcare and pharma brands already have the audiences: HCPs, patients, caregivers, and payers — each with its own channels, compliance frame, and buying logic. The problem is that most growth programs run a single-stakeholder funnel and misallocate spend inside a regulated category where the decision is shared.
AYMI builds the system that models each stakeholder as a distinct audience and connects them — so HCP engagement, patient demand, and payer pipeline move together toward a conversion no single audience controls.
- HCP engagement becomes a modeled input, not a separate silo.
- Patient-condition demand becomes compliant, audience-cut creative.
- Caregiver intent becomes its own qualified-lead surface.
- Payer interest becomes a pipeline signal, not an afterthought.
- Regulatory constraints become the creative frame, not the blocker.
- Converted patients become the adherence and retention base.
- 01Awareness
- 02HCP
- 03Patient
- 04Payer
- 05Conversion
- 06Adherence
Where AYMI plugs in.
AYMI fits best when the organization already has the fundamentals: an approved product or service, a compliance process, stakeholder-specific content, and internal teams driving the brand.
We add the system that models HCP, patient, and payer as distinct audiences — the audience design, the spend allocation, and the measurement that decides where regulated spend goes.
- 01
Which stakeholder actually controls the conversion?
- 02
Which HCP engagement is moving patient demand downstream?
- 03
Which patient-condition audiences clear compliance and convert?
- 04
Which creative frame works inside the regulatory constraint?
- 05
Which channels deliver qualified leads by stakeholder?
- 06
Where does payer pipeline sit relative to patient demand?
- 07
Which converted patients should be supported into adherence?
The Multi-Stakeholder Growth Sprint
A focused 30-day engagement to map HCP, patient, and payer signal into one compliant growth system — for a healthcare, pharma, or digital-health brand.
Not a full retainer. A focused sprint that shows where stakeholder modeling, compliant creative, and measurement make regulated growth measurable across the audiences the conversion depends on.
- Pharma and biotech
- Digital health
- Medical devices
- Provider networks
- Payers and plans
- Health and wellness
- Multi-stakeholder audience map across HCP, patient, caregiver, and payer
- Compliance-aware funnel audit by stakeholder
- Paid media test plan across compliant Meta, Google, and endemic channels
- Regulatory-frame creative map for each stakeholder audience
- Stakeholder-weighted attribution model toward shared conversion
- Stakeholder dashboard for qualified-lead cost, engagement, and pipeline
- 30-day action plan for scaling across stakeholders
Performance systems for every stakeholder in the care journey.
- Awareness
- HCP
- Patient
- Payer
- Conversion
- Adherence
Multi-Stakeholder Modeling
HCP, patient, caregiver, and payer modeled as distinct audiences with distinct logic — instead of one funnel that misallocates spend across all four.
Regulated Creative Systems
Creative and messaging engineered for the regulatory frame from the start — compliance as the operating system, not a final-step blocker.
HCP Engagement
Endemic and targeted programs that move clinician engagement — measured as an input to downstream patient demand, not a separate silo.
Patient & Caregiver Demand
Condition-aware, compliant demand generation for patients and caregivers — audience-cut creative that clears the frame and still converts.
Payer Pipeline
Payer and plan engagement built as its own pipeline surface, connected to patient demand rather than run in isolation.
Measurement Layer
Dashboarding around qualified-lead cost by stakeholder, HCP engagement, patient-condition demand, and payer pipeline.
Every regulated dollar should move the stakeholder the conversion depends on.
In healthcare, reach is easy and the conversion is shared across stakeholders who each see a different message. A single-stakeholder funnel almost always misallocates the budget.
AYMI helps organizations understand which stakeholders, conditions, and channels are actually creating qualified, compliant demand — then turns those signals into multi-stakeholder media decisions.
- 01Cost per qualified lead by stakeholder
- 02HCP engagement rate
- 03Patient-condition demand
- 04Caregiver lead quality
- 05Payer pipeline contribution
- 06Compliant-audience reach
- 07Stakeholder-weighted conversion
- 08Adherence / retention rate
- 09Geo-level demand
- 10Blended cost per conversion
Healthcare × AYMI.
UnitedHealth Group × AYMI3.4×
Building one growth system across payer and provider lines — modeled to the stakeholder each conversion actually depends on.
Florida Blue × AYMI+310%
Rebuilding a regional payer's Medicare Advantage and ACA growth into a market-by-market, compliance-first acquisition system.
CVS Health × AYMI+175%
Turning national retail-health scale into local-intent patient acquisition — booked visits, not impressions.
Oscar Health × AYMI+220%
Turning a six-week open-enrollment window into a compliant, intent-tiered acquisition system — measured to approved members, not clicks.
Read the argument behind the work.
Healthcare growth, regulated by design
Healthcare is not consumer DTC with disclaimers attached. It is its own discipline — multi-stakeholder, long-cycle, and regulated by design rather than by accident.
- No. 039Performance
Performance with a compliance budget
Compliance windows are not the obstacle to FinServ performance marketing. They are the system inside which the work happens. Test the disclosure, not the hook.
- No. 038Strategy
Brand and performance are not separate budgets
The split between brand and performance budgets is an artifact of how teams are organized, not how buyers behave. Reorganize the team and the budget question changes.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Yes. AYMI's healthcare practice is built for providers, payers, pharma, and biotech — regulated categories where communication is constrained and conversion depends on multiple stakeholders signing off. It applies the same growth system proven across our gaming, DTC, and entertainment work to the healthcare frame.
Healthcare is multi-stakeholder by structure. The HCP, patient, and payer each see different surfaces and make different decisions, and the surface area is regulated. Single-stakeholder DTC funnels misallocate spend the moment they hit a regulated category, so AYMI builds for the stakeholder the conversion actually depends on.
Yes, when the regulatory frame is treated as the operating environment rather than the obstacle. AYMI structures creative testing around compliant framing, targets HCP-credentialed networks and patient-condition cohorts, and models LTV from first signal to script — all inside the constraint.
Yes. Published healthcare case studies include UnitedHealth Group, Florida Blue, CVS Health, and Oscar Health — multi-stakeholder programs across providers and payers. Each applies the same growth system proven across our gaming, DTC, and entertainment work to the regulated healthcare frame, with more clearing for public use as engagements mature.
Building inside healthcare?
Provider, payer, pharma, or biotech — if the brief is regulated, the conversation starts here.