Performance marketing for entertainment launches.
AYMI is the growth and performance marketing partner for entertainment launches. Every release is a new product, a new audience, and a new launch curve — so we build attribution and creative around the trailer cycle and opening window, not a back catalog of campaigns that behaved like this one. Each release is a one-shot, and we treat it like one.
AYMI is a growth and performance marketing agency for film, streaming, and entertainment launches. We build trailer-cycle measurement, audience-cut creative, and opening-window paid media for releases that have no long campaign history to model against.
- Built for the one-shot
Every release is a new product and a new curve.
- Trailer-cycle attribution
We model the trailer drop, not the back catalog.
- Opening-window focus
Media tuned to the window that decides the return.
- 01+1,200%Trailer views (Lionsgate)
- 024.2xDigital ROI on title launches
- 03+320%Social engagement (A24)
What changes in entertainment.
Releases have no long history to feed an MMM. The right way to attribute is to model the trailer cycle, not the buy. We build attribution that anchors on trailer-drop velocity, social engagement curves, and opening-window retention — not on the assumption that last quarter's title behaves like this quarter's.
Creative systems bend toward audience-cut variants. The same trailer expresses differently for the genre fan, the cast follower, the franchise completist. Modular architecture lets the studio ship dozens of cohort-matched cuts without the marketing register collapsing.
Organic surfaces are cast, talent, and creator programs run inside the release window and the post-release tail. The work that wins entertainment is the work that treats opening weekend as the start of the curve, not the end.
Studios are not short on assets. They are short on a connected release system.
By the time a title opens, the studio already has the raw materials: a teaser, a full trailer, key art, stills, cast and talent, festival or press beats, social cutdowns, and a launch calendar. The problem is that each beat is usually measured on its own — trailer views here, social engagement there, opening-weekend revenue somewhere else.
AYMI connects those moments into one measurable release system — so every trailer view, talent clip, and pre-sale click has a job in the opening window and the tail that follows.
- Trailer views become retargeting pools for the opening window.
- Talent and cast clips become paid creative tests.
- Genre and fandom interest becomes audience-cut creative.
- Pre-sales and watchlist adds become intent signal.
- Opening-weekend attention becomes second-weekend hold.
- Viewers become the audience for the next title in the slate.
- 01Announce
- 02Trailer
- 03Pre-Sales
- 04Opening
- 05Hold
- 06Next title
Where AYMI plugs in.
AYMI fits best when the studio or streamer already has the fundamentals: a title, a release date, trailers and key art, talent, press and festival beats, and internal teams driving the brand.
We add the performance system around the release — the audience cuts, the spend allocation, and the measurement that decides where the opening-window budget goes.
- 01
Which audience cut should see which trailer?
- 02
Which creative angles are producing real intent, not just views?
- 03
Which talent and cast clips should be amplified?
- 04
Which genres and fandoms are overperforming?
- 05
Which platforms deserve more of the opening-window budget?
- 06
Which trailer viewers should be retargeted in the opening window?
- 07
Which viewers should be carried into the next title in the slate?
The Release Launch Sprint
A focused 30-day engagement to instrument the trailer cycle and opening window around a single title — theatrical, streaming, or franchise.
Not a full-slate retainer. A focused sprint that shows where paid media, audience-cut creative, talent amplification, and measurement make the release sharper before the window closes.
- Theatrical releases
- Streaming premieres
- Trailer drops
- Festival launches
- Franchise sequels
- Catalog re-releases
- Funnel audit from trailer view to pre-sale / watchlist / opening
- Audience-cut creative map by genre, cast, fandom, and franchise
- Paid media test plan across Meta, TikTok, YouTube, Reddit, and programmatic
- Talent and creator amplification plan for clips, reactions, and press moments
- Retargeting architecture for trailer viewers, social engagers, and pre-sale audiences
- Opening-window dashboard for creative, audience, geo, platform, and revenue signals
- 30-day action plan for the opening window and the hold
Performance systems for every beat of the release cycle.
- Announce
- Trailer
- Pre-Sales
- Opening
- Hold
- Next title
Announce & Awareness
Reveal and teaser campaigns that build the first audience pools across Meta, TikTok, YouTube, and programmatic before the full trailer drops.
Trailer-Cycle Attribution
Model trailer-drop velocity, hold rate, and social-engagement curves instead of assuming last quarter's title behaves like this one.
Audience-Cut Creative
The same trailer expressed for the genre fan, the cast follower, and the franchise completist — modular cuts shipped without the register breaking.
Opening-Window Paid Media
Paid social, retargeting on hold time, and programmatic tuned to genre cohort and theatrical or streaming proximity.
Talent & Creator Amplification
Cast, talent, and creator clips turned into paid media — reactions, press moments, and community content without losing authenticity.
Measurement Layer
Dashboarding around trailer hold rate, pre-sales, genre demand, creative performance, geo, and opening-window revenue.
Every trailer beat should create measurable demand.
Entertainment marketing creates attention in a hurry. The question is whether that attention turns into intent before the opening window closes.
AYMI helps studios understand which trailers, audience cuts, talent, genres, and platforms are actually creating demand — then turns those signals into opening-window media decisions.
- 01Cost per trailer view
- 02Trailer hold rate
- 03Pre-sale / watchlist conversion
- 04Audience-cut performance
- 05Talent clip performance
- 06Genre-cohort demand
- 07Geo-level demand
- 08Retargeting pool growth
- 09Opening-window ROAS
- 10Second-weekend hold lift
Entertainment × AYMI.
A24 × AYMI+320%
Translating cult sensibility into a measurable digital release engine — across socials, screenings, and streaming windows.
Lionsgate × AYMI+1,200%
Turning a franchise theatrical launch into a measurable acquisition program — without losing the tentpole feel.
Amazon Prime Video × AYMI+410%
Treating every tentpole release as a subscription-conversion event — not just a title launch.
Hulu × AYMI+540%
Rebuilding a fragmented hybrid model into tier-specific acquisition flights with shared lifecycle infrastructure.
Read the argument behind the work.
Trailer-to-trailer is the MMM
Releases have no long history to model. The right way to attribute is to anchor the marketing-mix model on the trailer cycle, not the buy.
- No. 043Performance
Performance creative in the era of zero-cookie attribution
When platform-reported conversions stop matching MMM, the operator response is not to argue with the dashboards. It is to change what creative is being asked to do.
- No. 038Strategy
Brand and performance are not separate budgets
The split between brand and performance budgets is an artifact of how teams are organized, not how buyers behave. Reorganize the team and the budget question changes.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Yes. AYMI has run launch campaigns with A24 and Lionsgate. We work with film studios, streamers, and entertainment brands across theatrical, streaming, and franchise launches — where every release is a fresh product and the opening window decides the return.
We model the trailer cycle, not the back catalog. AYMI anchors attribution on trailer-drop velocity, social-engagement curves, and opening-window retention rather than assuming last quarter's title behaves like this one. Marketing-mix modeling is keyed to release windows, not calendar quarters.
There is no long history to model. Each release is a new audience and a one-shot launch curve, so frameworks built on years of repeatable campaigns break. AYMI builds for the one-shot — audience-cut trailers, opening-window media, and attribution tuned to the release window.
Highlights include a 1,200% lift in trailer views with Lionsgate, 4.2x digital ROI on title launches, and a 320% rise in social engagement with A24. The pattern: build the creative system before the trailer drops, then instrument the launch window so spend follows real demand.
Building in entertainment?
Have a title shipping? Talk to us before the trailer drops, not after.