Growth marketing for DTC & ecommerce brands.
AYMI is the growth and performance marketing partner for DTC and ecommerce brands. We run paid acquisition, lifecycle, and creative as one system measured on repeat purchase and blended ROAS — not last-click on the first order. The brands that compound aren't the ones with the best email cadence; they're the ones whose acquisition ads already pre-sold the second purchase.
AYMI is a growth and performance marketing agency for DTC and ecommerce brands. We run paid media, retention, and creative as a single system optimized for repeat purchase, blended CAC, and lifetime value across subscription and one-time-purchase models.
- Built for repeat purchase
The second order is designed for, not hoped for.
- Blended CAC, not last click
We measure lifetime value, not first conversion.
- Creative at volume
Hundreds of cohort-matched variants a quarter.
- 01+580%Direct sales (Eight Sleep)
- 02+1,200%Social conversions (Sugarbearhair)
- 03+480%Subscription revenue (Proven)
What changes in DTC.
Most DTC and ecommerce brands run acquisition and retention as separate teams with separate scoreboards — paid chases first-order ROAS, lifecycle fights churn with email. The leverage lives where they meet. The brands that compound are the ones whose top-of-funnel creative already pre-sells the repeat purchase, so retention is not a rescue mission downstream.
Creative systems bend toward founder-style and lifestyle architectures, brand-led at the seams, free at the surface. Modular templates let the brand ship hundreds of cohort-matched variants per quarter while the visual register holds. The system is the deliverable.
Organic surfaces are lifecycle, referral, affiliate, and creator programs. The work that wins DTC is the work that treats acquisition, lifecycle, and creative as one optimization surface inside The Method.
DTC brands are not short on channels. They are short on one connected purchase system.
Most DTC and ecommerce brands already have the pieces: paid social, a creative team, an email and SMS stack, a referral program, and a retention team. The problem is that acquisition and retention run on separate scoreboards — paid chases first-order ROAS, lifecycle fights churn after the fact.
AYMI connects them into one system measured on repeat purchase and blended ROAS — so the top-of-funnel ad already pre-sells the second order instead of leaving retention to rescue it downstream.
- Ad engagement becomes retention signal, not just first-order ROAS.
- Top creators and UGC become repeatable paid creative tests.
- First-order cohorts become lookalikes for high-LTV buyers.
- Email and SMS become acquisition surfaces, not just save-the-sale.
- Subscribers and repeat buyers become referral and affiliate engines.
- One-time buyers become a designed-for second and third order.
- 01Discover
- 02First Purchase
- 03Onboard
- 04Repeat
- 05Subscribe
- 06Advocate
Where AYMI plugs in.
AYMI fits best when the brand already has the fundamentals: product-market fit, a paid program, a creative pipeline, an email/SMS stack, and a team driving the brand.
We add the system that connects them — acquisition, retention, and creative measured on the same scoreboard, so spend follows the customers who actually come back.
- 01
Which acquisition cohorts actually repurchase?
- 02
Which creative angles pre-sell the second order?
- 03
Which channels deliver buyers, not just conversions?
- 04
Which products drive subscription versus one-time behavior?
- 05
Which customers should be moved into subscription or referral?
- 06
Where is blended CAC really landing once retention is counted?
- 07
Which lookalikes are built from high-LTV buyers, not first orders?
The Repeat-Purchase Sprint
A focused 30-day engagement to connect acquisition, retention, and creative into one repeat-purchase system — subscription or one-time-purchase.
Not a full retainer. A focused sprint that shows where paid media, lifecycle, and creative make the second and third order something you design for, not hope for.
- Subscription brands
- Replenishment ecommerce
- One-time-purchase DTC
- Beauty and supplements
- Consumer hardware
- Marketplace and app commerce
- Blended-CAC and repurchase-cohort audit from first order to LTV
- Creative angle map keyed to retention, not just first-order conversion
- Paid media test plan across Meta, TikTok, YouTube, and Google
- Lifecycle plan tying email/SMS and onboarding to the second order
- Referral, affiliate, and creator plan as one acquisition surface
- Customer dashboard for blended CAC, repeat ROAS, and subscription LTV
- 30-day action plan for scaling profitable repeat purchase
Performance systems for every stage of the customer lifecycle.
- Discover
- First Purchase
- Onboard
- Repeat
- Subscribe
- Advocate
Repurchase & LTV Modeling
Subscription LTV modeling and repurchase-cohort analysis — retention-weighted ROAS instead of last-click on the first order.
Retention-Weighted Paid Media
Creative testing and spend allocated against the cohorts that compound past the second purchase, not the ones that convert once and churn.
Brand-Led Acquisition Creative
Founder and lifestyle architectures that scale hundreds of cohort-matched variants a quarter without the brand register collapsing.
Lifecycle & Retention
Email, SMS, and onboarding engineered to win the second order — lifecycle as a growth surface, not a save-the-sale afterthought.
Referral, Affiliate & Creator
Referral, affiliate, and creator partnerships engineered as one acquisition surface instead of four disconnected programs.
Measurement Layer
Dashboarding around blended CAC, first-to-second-order rate, repeat ROAS, subscription LTV, and creative-by-cohort performance.
Every acquisition dollar should buy a customer, not a conversion.
Paid social makes the first order look easy. The harder question is whether those buyers come back — and whether the ad that acquired them pre-sold the second order.
AYMI helps brands understand which cohorts, creatives, and channels are actually building repeat purchase — then turns those signals into blended-CAC media decisions.
- 01Blended CAC
- 02First-to-second-order rate
- 03Repeat-purchase ROAS
- 04Subscription LTV
- 05Creative-by-cohort performance
- 06Channel buyer quality
- 07Retention curve by cohort
- 08Referral / affiliate contribution
- 09Contribution margin after CAC
- 10Lookalike LTV lift
DTC × AYMI.
Eight Sleep × AYMI+580%
Compounding direct sales by treating creative, channel, and offer as one optimization surface — not three.
Nutrafol × AYMI+320%
Compounding subscription revenue by rebuilding the retention surface, not by spending more on acquisition.
SugarBearHair × AYMI+1,200%
Turning a creator-fueled brand into a measurable conversion machine — without breaking the social signal.
Proven Skincare × AYMI+480%
Personalized skincare needs personalized acquisition. We rebuilt both — and cut CAC by two-thirds.
Read the argument behind the work.
Subscription LTV is a creative problem
Most subscription DTC brands diagnose churn as a CRM problem and fix it with email cadence. The leverage actually lives upstream — in the acquisition creative.
- No. 032Lifecycle
Lifecycle is the most underrated channel in growth
Paid gets the budget, the press, and the dashboard. Lifecycle quietly carries the quarter. The disparity is not a measurement problem. It is a status problem.
- No. 042Measurement
Why most CAC calculations are wrong
Three errors recur across the growth programs we audit. Each one inflates or deflates CAC by enough to change the decision. All three are fixable inside a quarter.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Yes. AYMI has driven growth for Eight Sleep, Nutrafol, Sugarbearhair, and Proven across subscription and repeat-purchase models. We work with DTC and ecommerce brands that have product-market fit and need acquisition, retention, and creative to compound instead of leak.
It runs paid acquisition, lifecycle and retention, and creative production as one system rather than three silos. AYMI rebuilds measurement around repeat purchase and blended CAC, allocates spend toward cohorts that buy again, and ships the creative volume that modern paid social demands.
By measuring blended CAC and lifetime value instead of last-click on the first order, then concentrating spend on cohorts that repurchase. Across DTC engagements AYMI has scaled paid budgets while cutting CAC — for example a 42% reduction with Eight Sleep — by buying customers who stay, not just convert.
No. The subscription work is well known, but the same system applies to one-time-purchase and replenishment ecommerce. What matters is repeat-purchase economics: AYMI optimizes acquisition and retention together so the second and third orders are designed for, not hoped for.
Highlights include a 580% rise in direct sales with Eight Sleep, 1,200% growth in social conversions with Sugarbearhair, and a 480% increase in subscription revenue with Proven. The common thread is treating acquisition, lifecycle, and creative as one optimization surface.
Building a DTC or ecommerce brand?
Subscription or one-time purchase — we've shipped the metrics you want. Let's talk.