Growth marketing for B2B & consulting.
AYMI is the growth and performance marketing partner for B2B and consulting firms. Most keep brand and demand on separate budgets and wonder why neither works. We run them on one media plan with two cadences, so brand spend earns its keep by lowering CAC on demand a quarter later. It isn't a strategy — it's accounting.
AYMI is a growth and performance marketing agency for B2B and consulting firms. We unify brand and demand generation on a single budget and measurement frame, building the long-cycle, account-targeted programs that close high-trust enterprise sales.
- Brand + demand, one budget
Brand spend lowers CAC on demand a quarter later.
- Account-targeted
Programmatic and LinkedIn against the accounts that matter.
- Built for nine-month cycles
Trust compounds upstream of the form-fill.
- 01+320%Qualified leads (BCG DV)
- 024.5xROAS on integrated brand+demand spend
- 031 budgetBrand + demand on a single line
What changes in B2B.
B2B brands keep brand and demand on separate budgets and wonder why neither one is working. The unlock: same budget, two cadences. The brand spend earns its keep by lowering CAC on the demand spend a quarter later. The math is simple; the org chart is what makes it hard.
Creative systems bend toward thought-leadership-grade content and design. Editorial register, executive content, long-form video. The work that wins B2B is the work that earns trust upstream of the form-fill, not the work that optimizes the form-fill itself.
Organic surfaces are events, partnerships, executive content, and account-targeted programs. Sales cycles are long; the audiences that close are the audiences that have been engaged across nine months of cadence, not three weeks of a paid campaign.
B2B brands are not short on tactics. They are short on one budget running two cadences.
Most B2B and consulting firms already have the pieces: a brand campaign, a demand-gen team, content and thought leadership, an ABM list, and a long sales cycle. The problem is that brand and demand sit on separate budgets, get measured on separate scoreboards, and quietly compete — so neither one compounds.
AYMI connects them into one system on two cadences — the brand spend earns its keep by lowering CAC on the demand spend a quarter later, and the nine-month cycle gets instrumented instead of assumed.
- Brand spend becomes a measurable input to demand CAC.
- Thought leadership becomes the trust that closes upstream of the form.
- Executive content becomes account-targeted paid creative.
- Engaged accounts become a prioritized pipeline signal.
- Long cycles become instrumented attribution, not guesswork.
- Closed accounts become the expansion and referral base.
- 01Awareness
- 02Engage
- 03Pipeline
- 04Evaluation
- 05Close
- 06Expand
Where AYMI plugs in.
AYMI fits best when the firm already has the fundamentals: a clear offering, target accounts, a content engine, a demand-gen motion, and internal teams driving the brand.
We add the system that runs brand and demand on one budget — the cadence design, the spend allocation, and the long-cycle measurement that decides where the next dollar goes.
- 01
Which brand spend is actually lowering demand CAC a quarter later?
- 02
Which thought leadership earns trust upstream of the form-fill?
- 03
Which accounts are engaged enough to prioritize in pipeline?
- 04
Which content moves evaluation, not just awareness?
- 05
Which channels deliver SQLs, not just MQLs?
- 06
Where is the nine-month cycle actually converting?
- 07
Which closed accounts should be moved into expansion?
The Brand + Demand Sprint
A focused 30-day engagement to put brand and demand on one budget with two cadences — for a B2B company, consultancy, or professional-services firm.
Not a full retainer. A focused sprint that shows where brand spend, demand spend, and long-cycle attribution compound into pipeline instead of competing for the same line.
- B2B SaaS
- Consultancies
- Professional services
- Enterprise platforms
- Category creators
- ABM-led teams
- Brand-and-demand budget map with two-cadence allocation
- Long-cycle attribution model mapped to the enterprise sales motion
- Account-targeted media test plan across LinkedIn and programmatic
- Thought-leadership and executive-content framing map
- Pipeline-influence model tying brand spend to demand CAC
- Pipeline dashboard for brand-to-demand lift, SQL cost, and influence
- 30-day action plan for compounding brand into pipeline
Performance systems for every stage of the enterprise cycle.
- Awareness
- Engage
- Pipeline
- Evaluation
- Close
- Expand
Brand-Cadence Awareness
Brand spend run as a measurable input — earning its keep by lowering CAC on the demand cadence a quarter later, not as an unaccountable line item.
Thought-Leadership Creative
Editorial-grade content and design that holds register across keynote, podcast, executive deck, and paid surface — the work that earns trust upstream of the form.
Account-Targeted Demand
Account-targeted programmatic and LinkedIn growth — spend that compounds across the brand and demand cadences as one media plan.
Long-Cycle Attribution
Attribution and cohort definitions that map enterprise sales cycles, not e-commerce funnels — so brand-to-demand lift is modeled, not assumed.
Events & Partnerships
Events, partnerships, and executive programs built as surfaces that compound trust across the nine-month cycle the form-fill closes at the end of.
Measurement Layer
Dashboarding around brand-to-demand lift, cost per SQL, pipeline influenced, and account engagement across the full cycle.
Every brand dollar should show up in pipeline a quarter later.
B2B attention is easy to manufacture and easy to waste. The harder question is whether brand spend is lowering the cost of the pipeline that closes nine months out.
AYMI helps firms understand which brand investments, content, and accounts are actually compounding into qualified pipeline — then turns those signals into one-budget media decisions.
- 01Brand-to-demand lift
- 02Cost per SQL
- 03Pipeline influenced
- 04Account engagement
- 05Content-to-evaluation rate
- 06Sales-cycle velocity
- 07Win rate by cohort
- 08Marketing-sourced pipeline
- 09Expansion / NRR contribution
- 10Blended cost per closed account
B2B & Consulting × AYMI.
Read the argument behind the work.
B2B brand and demand on one budget
B2B brands keep brand and demand on separate budgets and wonder why neither one is working. The unlock is operational, not strategic. Same budget, two cadences.
- No. 038Strategy
Brand and performance are not separate budgets
The split between brand and performance budgets is an artifact of how teams are organized, not how buyers behave. Reorganize the team and the budget question changes.
- No. 033Practice
The case for embedding instead of pitching
The agencies that win the long-term work are the ones that stop performing competence in pitches and start demonstrating it inside the operating cadence.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Yes. AYMI has driven growth for BCG Digital Ventures and works with B2B companies, consultancies, and professional-services firms selling into long, high-trust enterprise cycles where brand and demand have to compound together.
It builds demand generation, brand, content, and account-targeted programs as one system instead of disconnected campaigns. AYMI rebuilds long-cycle attribution, runs LinkedIn and programmatic against the accounts that matter, and earns trust upstream of the form-fill that closes months later.
By running brand and demand on one budget with two cadences and modeling brand-to-demand lift. The brand spend earns its keep by lowering CAC on demand a quarter later — measured through long-cycle attribution mapped to enterprise sales motions, not e-commerce funnels.
Highlights include a 320% rise in qualified leads and 4.5x ROAS on integrated brand-plus-demand spend with BCG Digital Ventures. The unlock is structural: put brand on the demand line, instrument the nine-month cycle, and let trust compound into pipeline.
Selling something with a 9-month cycle?
Let's talk about putting brand on the demand line.